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  1. 1. Is there a Way of Being Social? -A study about how companies use social media

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Helen Gillholm; Anne-Krinstine Toussaint; [2012-07-04]
    Nyckelord :;

    Sammanfattning : The users of social media create and improve the social media platforms they use through networking, communicating, and sharing information and applications with others within the online space. Three companies are presented in this study, which all see a benefit of having a presence in social media, mainly as a way to reach external stakeholders to increase their brand value. LÄS MER