Sökning: "Jesper Brauer"

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  1. 1. When will hybrid technologies dominate the heavy-duty vehicle market? : Forecasting Using Innovation Diffusion Models

    Magister-uppsats, KTH/Industriell ekonomi och organisation (Inst.)

    Författare :Jesper Brauer; [2011]
    Nyckelord :Hybrid vehicle; Heavy-duty vehicle; Market penetration; Product portfolio management; Forecast; Innovation; Diffusion; Bass model; Analogous product;

    Sammanfattning : Hybrid-electric technologies have recently been introduced into the market for heavy-duty vehicles (HDVs). However, challenging an established technology with a new and untried technology is difficult, also under the best conditions. LÄS MER