Sökning: "Johan Martinez"
Hittade 1 uppsats innehållade orden Johan Martinez.
1. Determinants of satisfaction, loyalty and willingness to pay in subscription based streaming services
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : In an era of rapid change the multimedia content distributors have seen business model after business model become obsolete because of piracy. The rise of subscription based streaming services using a business model of a monthly subscription with access to a large library of content has brought hope of a promising future. LÄS MER
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