Sökning: "Marcus Fogelström"

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  1. 1. Sharing content: Investigating The Factors That Drive Content Sharing Among Women Fashion Consumers

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Aylar Ghavvasi; Erika Stenberg; Marcus Fogelström; [2023]
    Nyckelord :Content Sharing; Fashion Marketing; Emotional Marketing; Instagram Marketing;

    Sammanfattning : Background: Social media has changed the way marketers need to act. With 76% of the population visiting social media every day and 47% of users spending more than three hours daily on the medium, advertising on social media has become the new cost-effective and efficient way of reaching target audiences. LÄS MER