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1. 1. Usage of Business Intelligence : Testing the Technology Acceptance Model on a BI System

   Master-uppsats, Företagsekonomiska institutionen

   Författare :Dennis Pettersson; Pär Arvidsson; [2012]
   Nyckelord :Technology Acceptance Model; TAM; Business Intelligence; BI; system use; perception of usefulness; perception of ease of use;

   Sammanfattning : Business Intelligence (BI) has become an essential part of the modern enterprise, and what used to be thought of as a luxury is now a matter of survival. Recent economic developments have forced companies to rethink their IT investment strategy. BI investments are now targeting the majority of people in the organisation instead of a select few. LÄS MER