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1. 1. Chinese independent travelers in the Nordic region: A netnographic study of tourist motivation

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Författare :Siheng Chen; [2021]
   Nyckelord :tourist motivation; Chinese independent travelers; push-pull theoretical model; netnographic study;

   Sammanfattning : This study investigated the travel motivation of Chinese travelers who chose the Nordic region as a travel destination. The main methodology adopted in this study is netnography, and the main theoretical framework applied is the push-pull model, as it is suitable to work out my research question. LÄS MER