Sökning: "BRAND"

Visar resultat 1 - 5 av 5092 uppsatser innehållade ordet BRAND.

  1. 1. A Good Name Is Better Than Riches - A Single Case Study of Essity

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Elma Hodzic; Linnéa Egertz; [2021-07-06]
    Nyckelord :Social Media; Brand Awareness; Corporate Brand; B2B Brand; Influencing Factors;

    Sammanfattning : This qualitative single case study aims to examine the concept of brand awareness on socialmedia for a corporate brand. To achieve this, the research was conducted in collaborationwith the global hygiene and health company Essity, mainly targeting B2B customers. LÄS MER

  2. 2. The different roles of a brand for purchasing reused materials in B2B

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Lisa Jodlovsky; Hanadi Secerovic; [2021-07-02]
    Nyckelord :Brands; business-to-business B2B ; circular economy; purchasing; reused materials; circular branding; construction industry;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  3. 3. The Power of Committed Consumers: A Quantitative Study of Branded Online Communities’ Impact on Brand Perception

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Louise Holmquist; Alexandra Muhl; [2021-07-02]
    Nyckelord :Branded online communities; user-generated content; brand perception; interaction drivers; consumer engagement;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  4. 4. The dynamic process of brand negotiation in virtual brand communities in the airline industry - a case study of a full-service carrier, KLM Royal Dutch Airlines

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Jing Rong Chang; Corina Choi Magnusson; [2021-07-01]
    Nyckelord :Brand negotiation; virtual brand communities; trust and commitment; actor-network theory; airline industry;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  5. 5. Träningsfenomenet Crossfit - En kvalitativ studie om värdet av brand community inom CCT beträffande medlemskap

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Lovisa Delac; Kajsa Jonason; [2021-06-28]
    Nyckelord :;

    Sammanfattning : .... LÄS MER