Sökning: "Storytelling"

Visar resultat 1 - 5 av 811 uppsatser innehållade ordet Storytelling.

  1. 1. Hotellbranschens längtansfulla intryck : En kvalitativ studie om den digitala sinnesmarknadsföringenoch varumärkesutveckling i hotellbranschen

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Rosna Hasan; Jessica Hedström; Johanna Rannebjer; [2021]
    Nyckelord :Varumärkesupplevelse; varumärkeslojalitet; multisensorisk stimuli; sinnesmarknadsföring; digital marknadsföring; storytelling;

    Sammanfattning : The digital world is developing and due to the development the hotel industry has neededto advance their digital development. The purpose of this study is to analyze how thehotel industry is working with multisensory marketing to create stimuli by interplayingthe human senses. LÄS MER

  2. 2. Naturvetenskaplig undervisning i en berättarstrukturell och processdramainriktad kontext : En kvalitativ studie om hur en sagoberättande och en lekfull improvisationsteatral kontext bidrar till hur de yngsta eleverna i grundskolan kan tillgodogöra sig innehållet i fysikundervisning gällande fenomenet ljud

    Master-uppsats, Karlstads universitet/Fakulteten för hälsa, natur- och teknikvetenskap (from 2013)

    Författare :Johan Wallin; [2021]
    Nyckelord :Berättarstruktur; Fantasi; Ljud; Naturvetenskap för de yngsta eleverna; Processdrama;

    Sammanfattning : The purpose of this study was to contribute with more knowledge about and, if so, how children aged 6-7 years can achieve understanding of scientific phenomena when their imagination and natural theatrical play are used in teaching. The study was conducted through the methods of action research and qualitative interview, which gave the researcher the opportunity to test ideas and thoughts directly in the school environment. LÄS MER

  3. 3. The Glass Floor - A Qualitative Study on Female Management Representation Through The Lens of Dominant Narratives

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Emma Sandin; Hilda Hardell; [2021]
    Nyckelord :Women-in-management; Gender Diversity; Dominant narratives; Organizational storytelling; Organizational change;

    Sammanfattning : Previous studies have shown positive implications on firm performance as a result of gender diverse teams. Commonly the research on women-in-management is centered around the difficulties women face when attempting to reach top management positions. LÄS MER

  4. 4. Citizens resisting Smart Cities’ initiatives : The case of Concepción (Chile) and the R+D PACYT project.

    Master-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

    Författare :Natalia Belén Sandoval Quezada; [2021]
    Nyckelord :Smart cities; urban social conflict; right to the city; flagship projects; corporate storytelling; placebo interventions.;

    Sammanfattning : Parque Científico y Tecnológico (PACYT, Science and Technology Park) is a large-scale R+D project that seems to be framed in a Smart City plan for Concepción, Chile, which the media has presented as “the Chilean Silicon Valley” (Araus, 2015; Tele13, 2019) and promises to bring not only research and development opportunities for the city but also thousands of direct and indirect jobs (Estudio Interdiseño, 2018; la Tercera, 2015) carried out by PACYT Corporation. Nonetheless, voices have raised to question the construction of the 91 hectares initiative, and some of them have even organized in citizen groups targeting the creation of the urban complex, which actively share information contesting the PACYT through social media, and coordinate activities to protest and spread the word. LÄS MER

  5. 5. ''This is the way'' : En kritisk diskursanalys om deltagande fans i en populärkulturell subreddit

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Yosef Newton; [2021]
    Nyckelord :Transmedia; Intertextuality; Participatory Culture; Collective Intelligence; Fandom; Identity;

    Sammanfattning : Star Wars has since its initial release in 1977, become a pop cultural phenomenon. In the beginning of the franchise, it only consisted of films. Now, almost 40 years later the franchise has become a multimedia experience with many produced spin-offs over the years, such as The Mandalorian (2019). LÄS MER