Sökning: "influencer"

Visar resultat 1 - 5 av 510 uppsatser innehållade ordet influencer.

  1. 1. Consumer engagement in online brand communities: A netnographic study on Gymshark's Facebook brand page

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Winny Apaza; Tasnim Jahan; [2021-06-23]
    Nyckelord :online brand communities; content creators; content characteristics; consumer engagement; influencer generated content; firm generated content; consumer generated content;

    Sammanfattning : MSc in Marketing and Consumption.... LÄS MER

  3. 2. Influencer promotional codes’ impact on returns - A trigger for impulse buying behaviour

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Margaux Karmestål Chénière; Sofia Eskilstorp; [2021-06-15]
    Nyckelord :Impulse buying; Social media; Influencer promotional codes; Returns management; Avoidance and gatekeeping strategy;

    Sammanfattning : MSc in Logistics and Transport Management.... LÄS MER

  4. 3. Effect of image in the time of covid-19 and climate change

    Master-uppsats, Göteborgs universitet/HDK-Valand - Högskolan för konst och design

    Författare :Armand Tamboly; [2021-01-15]
    Nyckelord :Covid-19; Photography;

    Sammanfattning : The aim of this essay is to discuss and try to understand the role of image it’s effect on forming our way of thinking and ideology, specifically in relation to nature crisis and pandemics. On the other side I’m also willingto bring attention to our our cosuming lifestyle and it’s impact on the climate. LÄS MER

  5. 4. Content Marketing i musikbranschen : En kvalitativ studie om hur majorbolag använder sociala medier i marknadsföringen av musik

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Frida Jansson; Max Nilsson; Felicia Oudin; [2021]
    Nyckelord :Content Marketing; Major labels; Social Media; Segmentation; Electronic Word of Mouth; Word of Mouth; Viral Marketing; Influencer Marketing; Targeting;

    Sammanfattning : Digitalization in the music industry and the emergence of social media, has created opportunities to reach more potential music consumers. Companies are increasingly integrating through visual media such as photos and videos into their social media marketing content. LÄS MER

  7. 5. Anaysis of the Trend of Historical Temperature and Historic CO2 Levels Over the Past 800,000 Years by Short Time Cross Correlation Technique

    Master-uppsats, Linnéuniversitetet/Institutionen för fysik och elektroteknik (IFE)

    Författare :Tejashkumar Patel; [2021]
    Nyckelord :Short time crosscorrelation technique; CO2; temperature data;

    Sammanfattning : Carbon Dioxide concentration in Earth’s atmosphere is currently at 417 Parts permillion (ppm) and keep rising. Historic CO2 levels and historic temperature levels hasbeen cycling over the past 800,000 years. LÄS MER