Sökning: "Timothy Ylinen"
Hittade 1 uppsats innehållade orden Timothy Ylinen.
1. Relationsbyggandet vid digitala rådgivningsmöten, perspektiv från privatrådgivare : En studie kring utmaningar och möjligheter i det digitala mötet
Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknikSammanfattning : ABSTRACT Date: [2022-06-02] Level: Bachelor/Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Bashir Atai Jesper Holm Timothy Ylinen 98/01/03 93/08/07 93/12/31 Title: Building relationship in a digital age focusing on digital meeting, from financial advisors’ perspective Supervisor: Rana Mostaghel Keywords: Digital meeting, Customer value, Relationship, Trust, Marketing, Bank industry Research questions: What are the challenges in the digital customer meeting regarding value creation and relationship building and how do financial advisors handle the challenges? What opportunities are there for financial advisors when it comes to the shift from physical customer meetings to digital customer meetings? Purpose: The purpose of this study is to investigate the challenges and opportunities of digital customer meetings that financial advisors need to deal with when building and maintaining relationships online through meetings. Method: In this study, a qualitative survey method has been applied. LÄS MER
