Sökning: "unsolicited commercial e-mail"

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  1. 1. Unsolicited Commercial E-mails : A study of the consumer’s perceptions about unsolicited commercial e-mails and the implications it has for Internet user groups

    Kandidat-uppsats, Handelshögskolan vid Umeå universitet

    Författare :Mario Trasobares; Anna Tretjakova; [2010]
    Nyckelord :unsolicited commercial e-mail; consumer´s perceptions; implications of UCEs; e-mail marketing; spam;

    Sammanfattning : The rapid development of Internet technologies has led to the emergence of new communication means. E-mail has become a new powerful tool used by millions with the main purpose of exchanging information. LÄS MER