Sustainable Innovation as the driving force in the formation of corporate image

Sammanfattning: The purpose of this research is to discover and examine the impact of sustainable innovation on corporate image. This paper aims to check the influence of eco-friendly innovations on the reputation of the business and then how consumers perceive and think about the business and to discover the level of this influence on small and large businesses in Pakistan we collected data from 65 employees of diverse organization through a survey questionnaire, and the results are obtained through different tests performed on SPSS. The research findings showed a strong positive influence of sustainable innovation on corporate image. It will be helpful for the management of organizations, policymakers, academics, and experts to contemplate the connection between sustainable innovation and corporate image.