Viktiga kommunikationsfaktorer för ökad utsortering av matavfall

Sammanfattning: The environmental goal “God bebyggd miljö” states that 50 percent of the food waste should be collected, and 40 percent of it should go through biological treatment. This goal together with the prohibition on organic waste to landfill is a mean of control to get municipalities toimplement waste treatment systems for food waste. This study focused on what the localwaste treatment company in Halmstad municipality is doing to tackle the environmentalgoals and the system they’ve implemented, which is an optical sorting system. By talking to the local waste treatment company HEM (Halmstad Energi och Miljö AB) to get an idea of the current situation regarding what can be improved, the idea of communication aspects were brought up by the company as an area which could be developed and improved upon to increase the collection of food waste in the municipality. The study was conducted in mainly two ways. First a literature study and secondly interviews were conducted. The following questions were asked: Which communication factors areimportant and affect the result for a successful degree of sorting for the optical sorting system? What’s important to communicate to get customers to sort their waste correctly? How can the communication between the municipal waste treatment company and theinhabitants change over time to ensure a successful collection of food waste? The study resulted in an identification of different central components which are importantand affect the result for a successful waste collection - these are (1) audience targeting, (2) simplicity, (3) incentive, (4) continued communication (after the implementation of thesystem) and lastly (5) positive morale. To get customers to sort their waste correctly thestudy suggests that several of the central factors are included in the communication betweenthe municipality and the inhabitants. To also ensure a successful waste collection over timethe study also concluded that a continued communication is also needed. The conclusions drawn from the study is that the central factors gave good results for the interviewed municipalities and therefore would probably work for other municipalities.