En jämförande studie av Malmö FF och Hammarby IF:s supporterkultur : En kvalitativ studie om supporterkultur

Sammanfattning: This study has focused on exploring the supporter culture at Malmö FF and Hammarby IF, clubs that are often seen as two polar opposites in Swedish football. The study has focused on examining the various supporter groups within the associations. The aim of the study was to investigate why people get involved in the Swedish football culture and whether there are differences between different clubs. By conducting 9 semi-structured interviews with supporters connected to Malmö FF and Hammarby IF, we want to create a better picture of their supportership. The material was analyzed based on theories such as identity theory, habitus and rituals to examine supporters' meaning-making. The study shows that community and collective cohesion were an important part for the supporter groups. With the help of literature such as Vem vinner i längden? (1999) och Spela fotboll bondjävlar del 1 (2011) samt Spela fotboll bondjävlar del 2 (2016) we have been able to discuss the history of Hammarby IF and Malmö FF, which facilitated the study's second question. We have also compared the clubs in terms of aspects such as geography, history and forms of expression. The study shows that the clubs have rationalized the game in their own way and where Malmö has an advantage in its truly professional organization, and where Hammarby has the ability to create interest in the association's football. At the same time, we could claim that the supporter cultures in these associations have increasingly begun to resemble each other in the form of a lot of supporters on both sides.