Fantasy of a Franchise : How do a Franchise Design Games?

Sammanfattning: This thesis investigates the problem with designing games for franchises having to both innovate within the franchise but still feel familiar enough to the target audience. Designing games for a franchise often come with many predetermined design choices such as aesthetics or gameplay. This thesis has analyzed two games from the Pokémon franchise, using the MDA framework and formal analysis comparing them to the franchise aesthetic of the Pokémon franchise. What was discovered is that both games use the common aesthetic that the Pokémon franchise has and that they achieve this through using in-game systems, such as battling and out-of-game systems. So as a conclusion this thesis found that within the Pokémon franchise there is a lot of focus on reaching the correct aesthetic output. Other systems such as business models are put in place to back up games that are not creating the franchise aesthetic output.