Värdefokuserat tänkande vid målformulering : FN:s globala mål och nystartade företag

Sammanfattning: Through the formulation of the Global Goals in the Agenda 2030, the UN has set the agenda for global sustainability work through ecological, economic, and social sustainable development. Since the UN's global goals are formulated with a global perspective, it can be difficult for small companies to see how they can contribute to the achieving the UN's global goals. The purpose of this master thesis is to investigate and illustrate how new entrepreneurs can use sustainability values from the UN's global goals in their company by means of value-focused thinking. The initial steps in value-focused thinking are used in the thesis. Value-focused thinking is a decision-making methodology presented by Ralph L. Keeney in the book "Value-focused Thinking" published in 1992. Instead of making decisions based on some given options, the decision-maker's values should already be used for the creation of alternatives. To do that, you first need to sort out your objectives. In the master thesis, the entrepreneur's values are used in the objective formulation, then the formulated objectives are divided into fundamental and instrumental objectives. With a case study shows how value focused thinking and the entrepreneur's values can influence how the UN's global goals are used in the company. The final part discusses if the use of the UN's global goals can be a way to ensure that the company delivers what is demanded by the global community. It is also discussed how value-focused thinking can be a starting point for thinking about what is really important for the company’s future.