Hur doftar parfymreklamen? : En Studie i hur man kommunicerar doft genom bild i parfymreklamen

Sammanfattning: With the help of image analysis and scent theory, we have made an analysis that explains how the perfume smells in advertising. There are many different factors that play a role in our perception of smell by image. We have found that using the connotations we can get a sense of the scent. What helps us along the way, the colors, the women and the environment. From this one different conclusions are mad and we create a scent sensation.