Sökning: "Adrijana Angjelova"

Hittade 2 uppsatser innehållade orden Adrijana Angjelova.

1. 1. Scaling up sustainability-oriented innovation. : Case examples of startups collaborating with large companies.

   Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Adrijana Angjelova; Valerie Irion; [2016]
   Nyckelord :Sustainability; Sustainable development; Sustainability-oriented innovation; Collaboration; Upscaling; Startup;

   Sammanfattning : .... LÄS MER

3. 2. Reducing Consumer Skepticism when Communicating CSR : A study on the efficiency of Cause Fit- and Cause Commitment communication

   Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Adrijana Angjelova; Petter Sundström; [2015]
   Nyckelord :Corporate social responsibility; Corporate philanthropy; Cause Related Marketing; Cause Fit Communication; Cause Commitment Communication; Consumer Skepticism;

   Sammanfattning : The purpose of this thesis is to be able to conclude which of the two, cause fit communication or cause commitment communication, is the best strategy for companies to adapt when looking to reduce consumer skepticism when communicating their CSR. CSR is nowadays a core component in every business yet so many managers find it hard to justify because they do not reap the benefits from engaging in CSR (Porter & Kramer, 2006). LÄS MER