Sökning: "Amanda Lindeberg"
Hittade 1 uppsats innehållade orden Amanda Lindeberg.
1. Understanding the relationship between Brand identity and Brand image : A case study of Coop
Kandidat-uppsats, Ekonomihögskolan, ELNUSammanfattning : Background: When it comes to brand communication, gaps can arise. These occur when the brand management’s view of the brand does not match the customers’ Brand image. In order to prevent reputation crises brand managements need to monitor the Brand identity and Brand image and identify possible gaps. LÄS MER
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