Sökning: "Ann-marie Nour"

Hittade 1 uppsats innehållade orden Ann-marie Nour.

  1. 1. CSR-Kommunikation? : En enkätundersökning om vilka marknadskommunikationer konsumenter föredrar

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Ann-Marie Nour; [2014]
    Nyckelord :CSR; Hållbarhet; Smyckesbranschen; Guld; Fairtrade; Kommunikationskanaler; Konsument. Marknadskommunikation.;

    Sammanfattning : Problem definition: By what marketing communications do consumers want companies in the jewelry industry to communicate its potential CSR activities? Purpose: The purpose of this study is to investigate in what kinds of marketing communications consumers want the jewelry industry to communicate its potential CSR work. Method: The study has used a quantitative approach to data collection, focused on a survey to answer the purpose of the study and the problem definitions. LÄS MER