Sökning: "Business case tools"

Visar resultat 1 - 5 av 635 uppsatser innehållade orden Business case tools.

  1. 1. BUCKLE UP! Time to Ensure Responsible Innovation in the Automotive Industry: A case study of a Swedish-based automotive company

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Isabelle Creutz; Jenny Pettersson; [2023-07-19]
    Nyckelord :Business Model Innovation; Responsible Innovation; Sustainable Innovation; Dark Side of Innovation; Automotive Industry; Mobility as a Service;

    Sammanfattning : As the automotive industry undergoes a shift towards service-based solutions as an alternative to car ownership, it is essential to acknowledge the industry's challenges in terms of responsibility. The following research paper aims to investigate how the framework “Four Dimensions of Responsible Innovation” can be applied to an organization in the automotive industry to evaluate how responsibility is ensured within its internal innovation processes. LÄS MER

  3. 2. Digital innovation in Swedish audit firms

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Gloria Mugisha; [2023-07-04]
    Nyckelord :Audit; digitalization; cloud-based services; automation; data analysis;

    Sammanfattning : Digital innovation has always been at the heart of technological progress and more than ever, it has become an essential business strategy. This technological progress is making companies change their internal processes and rethink their businesses. This is the case for audit firms that have to deal with innovation. LÄS MER

  4. 3. Learning Through Taking Action : An empirical study into the early-stage business model development for a novel technology

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Daniel Maslov; Hugo Javenius; [2023]
    Nyckelord :Business Model; Business Model Innovation; Business Model Development; Business Model Innovation Process; Business Model Tools and Methods; Action Research; Nascent Market Entry; Multi-Disciplinary Innovation; 3D Bioprinting; Affärsmodell; Affärsmodellsinnovation; Affärsmodellutveckling; Affärsmodellsinnovationsprocess; Affärsmodells-verktyg och metoder; Aktionsforskning; Begynnande marknadsinträde; Multidisciplinär innovation; 3D-bioprinting;

    Sammanfattning : This thesis examines the critical factors shaping early-stage business model development. As a result, this paper provides insights and recommendations for the effective commercialization of innovations. LÄS MER

  5. 4. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Felix Ellqvist; Niklas Kjellander; [2023]
    Nyckelord :Brand Positioning; Brand Management; Market Orientation; Brand Orientation; Schools of Positioning; Business and Economics;

    Sammanfattning : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. LÄS MER

  7. 5. Spel - en fet bonus för samhället? : Legitimering av spelande i Svenska Spels reklamserie ”Världens svenskaste spelbolag”

    Kandidat-uppsats, Karlstads universitet

    Författare :Josefine Karlsson; Sebastian Sääker; [2023]
    Nyckelord :Advertising; Legitimation strategies; Gambling; and Gambling addiction; Reklam; Legitimeringsstrategier; Spelande och Spelberoende;

    Sammanfattning : Today, many people in Sweden suffer from gambling addiction, and gambling advertising is one of the contributing factors to people becoming addicted. The purpose of the study is to critically analyze how gambling advertising legitimizes gambling, in this case, Svenska Spel's commercials. LÄS MER