Sökning: "Carina Klingestam Lundqvist"

Hittade 1 uppsats innehållade orden Carina Klingestam Lundqvist.

1. 1. “The Effects of Sensory Marketing in Physical Second-Hand Stores” : A qualitative study of how applying sensory marketing in a physical second-hand store can influence consumers to choose more sustainable options while shopping for apparel.  

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

   Författare :Kajsa Carlsson; Carina Klingestam Lundqvist; [2023]
   Nyckelord :Second-hand; Sustainability; Sensory Marketing; Physical Stores; Purchase Decisions; Customer Experience; Fast Fashion;

   Sammanfattning : The emergence of online stores specializing in fast fashion apparel has presented a significant challenge to brick-and-mortar stores and has had detrimental consequences for the environment. Consequently, it is essential for physical stores to stay informed about emerging trends in physical store design. LÄS MER