Sökning: "Commercial mythmaking"
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1. “Calling it vegetable ‘prinskorv’ actually bothers me quite a lot” - How mythologies are shaping the marketization of plant-based protein products
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : Mythologies are guiding consumption practices, thus, shaping how markets are perceived. However, the two concepts of market mythologies and marketization have conjointly received limited attention. LÄS MER
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