Sökning: "Commercial mythmaking"

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  1. 1. “Calling it vegetable ‘prinskorv’ actually bothers me quite a lot” - How mythologies are shaping the marketization of plant-based protein products

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Elisabeth Almgren; Niclas Forssten; [2022-08-04]
    Nyckelord :Market mythologies; Commercial mythmaking; Marketization; Market shaping; Market practices; Plant-based protein products; Genealogy; Context-of-context; Qualitative methodology;

    Sammanfattning : Mythologies are guiding consumption practices, thus, shaping how markets are perceived. However, the two concepts of market mythologies and marketization have conjointly received limited attention. LÄS MER