Sökning: "Context-of-context"

Hittade 2 uppsatser innehållade ordet Context-of-context.

1. 1. “Calling it vegetable ‘prinskorv’ actually bothers me quite a lot” - How mythologies are shaping the marketization of plant-based protein products

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Elisabeth Almgren; Niclas Forssten; [2022-08-04]
   Nyckelord :Market mythologies; Commercial mythmaking; Marketization; Market shaping; Market practices; Plant-based protein products; Genealogy; Context-of-context; Qualitative methodology;

   Sammanfattning : Mythologies are guiding consumption practices, thus, shaping how markets are perceived. However, the two concepts of market mythologies and marketization have conjointly received limited attention. LÄS MER

3. 2. Shaping Vegan and Sustainable Consumption: A Case Study on Maria Nila

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Ninette Hansson; Vanille Cousyn Johansson; [2021]
   Nyckelord :Vegan consumption; sustainable consumption; ideologies; myths; consumer responsibilization; cultural branding; Business and Economics;

   Sammanfattning : Title: Constructing Vegan and Sustainable Consumption Date of the Seminar: 2021-06-04 Course: BUSN39 Degree Project in Global Marketing Authors: Ninette Hansson and Vanille Cousyn Johansson Supervisor: Sofia Ulver and Hossain Shahriar Key Words: Vegan Consumption, Sustainable Consumption, Ideologies, Myths, Consumer Responsibilization, Cultural Branding Thesis Purpose: The purpose of this thesis is to explore how marketplace ideologies and myths shape vegan and sustainable consumption. Theoretical Perspective: Ideologies and Myths, Consumer Responsibilization and Cultural Branding. LÄS MER