Sökning: "Communications industry"

Visar resultat 1 - 5 av 254 uppsatser innehållade orden Communications industry.

  1. 1. Reklam för vad, kläder eller kroppar? : En multimodal kritisk diskursanalys om hur skönhetsideal framställs i Lindex kampanj ”Reinvent the Model”

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Emelie Lundgren; Alma Wikberg; [2024]
    Nyckelord :Beauty standards; advertising; fashion industry; femvertising; woke; multimodal critical discourse analysis;

    Sammanfattning : Marketing is crucial to the success of any company, and in line with an increased emphasis on sustainability, many companies now include sustainability issues in their communications. The clothing company Lindex's campaign ”Reinvent the Model” aims to reshape the female ideal and promote diversity in their marketing. LÄS MER

  3. 2. Open Innovation or Anti-Competitive Abuse? A Case-Study on the Tesla Patent Pledge under European Union Competition Law

    Magister-uppsats, Göteborgs universitet/Juridiska institutionen

    Författare :Lukas Wenger; [2023-08-11]
    Nyckelord :;

    Sammanfattning : Patent Pledges can be defined as “voluntary commitments by patent holders to limit enforcement of their patents, made to the public or large segments of specific markets”. In terms of IP strategy, it is a relatively new strategy, only having a history of 20 or so years. LÄS MER

  4. 3. Implementing CSR in Fashion Companies: Increasing Green Trust During the Transformation Process Towards Sustainable Development : An Exploratory Analysis on the Influencing Factors of Green Trust in the Fashion Sector

    Magister-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

    Författare :Janika Förnges; Britta Sieling; [2023]
    Nyckelord :transformation process towards sustainable development; sustainable development in the fashion industry; green trust on the consumer side; strategic CSR; organizational change;

    Sammanfattning : Purpose – The purpose of this paper is to gain insights into consumer behavior to provide managerial implications on what fashion companies need to do to increase green trust during the transformation process towards sustainable development in order to increase green purchase intention. Two sub-research questions are raised to answer the main research question all- encompassing in the end. LÄS MER

  5. 4. Implicit Message Integrity Provision : In Heterogeneous Vehicular Systems

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Paul Molloy; [2023]
    Nyckelord :Privacy; Code Generation; Vehicle-to-infrastructure; Vehicular ad hoc Networks; Standardization; Remote Procedure Calls; Safety; Integritet; Kodgenerering; Fordon-till-infrastruktur; Ad hoc-nät för Fordon; Standardisering; Samtal om fjärrprocedur; Säkerhet;

    Sammanfattning : Vehicles on the road today are complex multi-node computer networks. Security has always been a critical issue in the automotive computing industry. It is becoming even more crucial with the advent of autonomous vehicles and driver assistant technology. There is potential for attackers to control vehicles maliciously. LÄS MER

  7. 5. CSR som legitimeringsstrategi : En textanalys av kommunikationen kring socialt ansvar hos Swedish Match och Japan Tobacco International

    Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Författare :Henrik Lindkvist; Amanda Malm; [2023]
    Nyckelord :CSR; CSR-communication; legitimacy; controversial industries; tobacco industry; WPR;

    Sammanfattning : An organisation's survival depends on being considered legitimate through the eyes of society. Through CSR-work, organisations strive to appease stakeholders in order to reach and maintain legitimacy. In controversial industries this work is significantly harder, for such businesses often cause harm to human health, society and/or environment. LÄS MER