Sökning: "Consumer privacy"

Visar resultat 1 - 5 av 150 uppsatser innehållade orden Consumer privacy.

1. 1. An analysis of the Privacy Policy of Browser Extensions

   Magister-uppsats, Högskolan i Halmstad/Akademin för informationsteknologi

   Författare :Susan Sarah Zachariah; [2024]
   Nyckelord :Privacy policy; Browser extension; Data privacy and management;

   Sammanfattning : Technological advancement has transformed our lives by bringing unparalleled convenience and efficiency. Data, particularly consumer data, essential for influencing businesses and developing personalized experiences, is at the heart of this transition. LÄS MER

3. 2. Genetic Data Privacy and Consumer Choice Behavior: An Exploratory Study on Direct-To-Consumer Genetic Testing

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Inês Raeiro; Xuexin Li; [2023-07-03]
   Nyckelord :consumer privacy; privacy calculus theory; trust; genetic data privacy; direct-to-consumer genetic testing; consumer choice behavior;

   Sammanfattning : The rapid growth of the Direct-to-Consumer Genetic Testing (DTC-GT) industry has raised significant concerns regarding the collection, storage, and use of highly sensitive genetic information. This study aims to address the existing research gaps by examining consumer privacy and choice behavior in the context of DTC-GT. LÄS MER

4. 3. Peers, Privacy & Pleasure: A mapping of how social norms influence consumers in their diffusion of a social media application with privacy implications, the case of TikTok

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Axel Fohlin; Carl Klittmar; [2023-07-03]
   Nyckelord :Social Norms; Injunctive Norms; Descriptive Norms; Personal Norms; Privacy Implication; Privacy Concern; Privacy Risk; Diffusion of Innovation; TikTok;

   Sammanfattning : TikTok, the social media network where users can post and share user created content with one another, has fallen under examination of governments across the globe due to rising distress in regards to the privacy implications that the app may have. Understanding how TikTok reached such success even with an apparent privacy implication calls for a mapping of the social norms (Injunctive, Descriptive, Personal) and how they shaped consumer perceptions. LÄS MER

5. 4. Mind The Gap Between Your Intelligence And Choice Architecture

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Amanda Liljevall; Emelie Lillskog; [2023-07-03]
   Nyckelord :Cookie consent notices; cookie banner; choice architecture; consumer choice behaviour; general data protection regulation; GDPR; online privacy; web content analysis;

   Sammanfattning : Digital footprints of online behaviour are now possible to gather through the use of cookies. As a result, consumer activities once considered private are now monitored and used by online businesses and marketers, providing them with information about who we are, what we think, and what we like. LÄS MER

7. 5. The Controversial Interface between Competition and Data Protection Law - An Analysis of Privacy Concerns in the context of Merger Control

   Magister-uppsats, Lunds universitet/Institutionen för handelsrätt

   Författare :Cristina Timofti; [2023]
   Nyckelord :Competition Law; GDPR; Personal Data; Privacy; Data Protection Law; Digital Markets Act; Law and Political Science;

   Sammanfattning : In the digital market, data has become an invaluable asset that businesses strive to achieve. Since most of the data acquired is personal data, current legal and academic debates have begun to investigate whether and how privacy is addressed within the context of merger control. LÄS MER