Sökning: "Customer observation"

Visar resultat 1 - 5 av 180 uppsatser innehållade orden Customer observation.

  1. 1. Analys och förbättringsförslag av navigation i arbetsflöden ett business support system

    Kandidat-uppsats, Högskolan Dalarna/Institutionen för information och teknik

    Författare :Julia Lagne; Queenie Burlin; [2023]
    Nyckelord :Business support system; UI; User Interface; UX; User Experience; Norman’s fundamental design principles; gestalt laws; Norman’s seven stages of action; Användargränssnitt; Användarupplevelse; Business support system; UI; User Interface; UX; User Experience; Norman’s fundamentala principer för design; gestaltlagar; Norman’s sju nivå av handling;

    Sammanfattning : Den teknik som används i vart moderna samhalle utvecklas konstant och likaså kraven for att användargranssnitten är effektiva och användarupplevelsen god. Ett användargränssnitt bestämmer på vilket sätt en användare interagerar med ett system eller en mjukvara, och användarupplevelsen definierar hur användaren upplever denna interaktion. LÄS MER

  3. 2. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Xian Li; [2023]
    Nyckelord :Keywords: Digital media; Relationship marketing; Business-to-Business marketing; Trust; Customer relationship initiation;

    Sammanfattning : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. LÄS MER

  4. 3. A study of circular business model for SMEs in the CNC machine tool field

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :TIM KRÜGER; YATING YANG; [2023]
    Nyckelord :Circular Economy; SME; Business Model; Modelling; Simulation; Sustainability; Cirkulär ekonomi; små och medelstora företag; affärsmodell; modellering; simulering; hållbarhet.;

    Sammanfattning : The purpose of this study is to develop and evaluate a circular business model for SMEs in the CNC machine tool field. To make the thesis more in-depth and with higher practical values, a CNC tool supplier company, MAQ AB, is chosen as the case study company. LÄS MER

  5. 4. China Influencer E-commerce Livestreaming Marketing Strategy Research

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Yimeng Ma; [2023]
    Nyckelord :e-commerce; netnography; influencers; followers; and online community;

    Sammanfattning : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. LÄS MER

  7. 5. How Does An Entrepreneur Create A Born Global Firm? : A Case Study Of A Swedish Start-Up Trying To Enter The Indian Market.

    Magister-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Luzia Martins Liberio Coelho; Alena Fridrichova; [2022]
    Nyckelord :Born global; Sweden; International entrepreneurship; Entrepreneurial process action; Internationalisation; Effectuation; Causation; Opportunity perception; Indian market; Business model canvas;

    Sammanfattning : Purpose - The purpose of this study is to assess the process of early pre-internationalised and pre-market established born global company and to provide viable advice as to how to internationalise the Indian market which is psychically and geographically distant from the Swedish market. Design/methodology/approach - This study follows a qualitative research approach with an inductive single case study design in order to examine in-depth the Swedish start-up, TurtleCare AB, throughout its internationalisation process. LÄS MER