Sökning: "D2C"
Hittade 5 uppsatser innehållade ordet D2C.
1. The role of customer-based brand equity in the direct-to-consumer business model
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : This paper aims to explore and analyze the intricate relationship between the direct-to-consumer (D2C) business model and customer-based brand equity. This study utilizes a qualitative approach to gather primary data, aiming to gain profound insights into customer perspectives regarding the impact of the D2C business model on trust, loyalty, and value perception. LÄS MER
2. Beyond the Middlemen - Exploring the Role of Channel Attributes and Product-Related Factors in Shaping Consumer Choice for Online D2C Sales Channels of Established Brand Manufacturers
Master-uppsats, Jönköping University/IHH, FöretagsekonomiSammanfattning : Background: In light of the multitude of different channel options consumers have at hand and the rapidly advancing vertical integration of established brand manufacturers across industries, the question arises as to the basis on which consumers make their channel decision for a manufacturers direct-to-consumer (D2C) sales channel. Scholars have found that channel attributes and product-related factors generally play a pivotal role in consumer channel choice and have shown the influence they have on offline versus online channel choice. LÄS MER
3. Source of Information & Credibility of Information's impact on Customer Online Trust : In the context of non-testable, non-returnable products online
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Sammanfattning : Designing a good customer relationship is important for a company to function and trust plays a major role when building customer relationships. The importance of this becomes more highlighted in the context of non- testable, non-testable products online since the customer cannot evaluate anything physically beforehand. LÄS MER
4. Direct to Consumer Business Model : Establishing Guidelines for Online D2C Customer Experience
Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetSammanfattning : The main objective of this study was to contribute to direct-to-customer (D2C) companies on the Swedish market by establishing guidelines. Despite the growing use of the model, there is meager research of its success factors. Through the investigation of the apparel and aligned industry, customer insights of components were collected. LÄS MER
5. An investigation of online branding strategies in D2C firms : With an emphasis on social media
Kandidat-uppsats,Sammanfattning : .... LÄS MER