Sökning: "Digital display advertising"

Visar resultat 1 - 5 av 10 uppsatser innehållade orden Digital display advertising.

  1. 1. En Ny Era - Artificiell Intelligens inom Digital Marknadsföring

    Kandidat-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskap

    Författare :Emily Bergström Stacey; Fredrika Björk; [2023]
    Nyckelord :Artificial intelligence; ChatGPT; DALL-E 2; GPT-4; Digital marketing; Search engine optimisation SEO ; Paid search marketing; Online public relations; Affiliate marketing; Display advertising; Email marketing; Social media marketing; Personalisation; Artificiell intelligens; ChatGPT; DALL-E 2; GPT-4; Digital marknadsföring; Search engine optimisation SEO ; Paid search marketing; Online public relations; Affiliate marketing; Display advertising; Email marketing; Social media marketing; Personalisering;

    Sammanfattning : I slutet av år 2022 introducerades det nya AI-verktyget ChatGPT, en AI-modell som använder maskininlärning för att generera människoliknande svar i stor skala. ChatGPT:s snabba framväxt medför en ovisshet kring hur AI-verktyget kommer påverka praxis för digital marknadsföring. LÄS MER

  3. 2. Factors Influence Purchase Intention in Marketing Communication-An Experimental Investigation of Human Images in digital display advertising

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Xinwei Zhang; [2022]
    Nyckelord :Marketing Communication; Digital display advertising; Human images; Social media influencers; AIDA model; TPB model; Purchase intention; Social Sciences;

    Sammanfattning : With the number of digital display advertisements increasing, consumers have become accustomed to ignoring or skipping internet ads. Previous research has investigated the use of different types of human images (like celebrities and social media influencers) in advertising to improve advertising effectiveness. LÄS MER

  4. 3. AI in Marketing – Curse or Blessing? : Impacts of Programmatic Advertising and Personalized Content on Society

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Christopher Klee; [2021]
    Nyckelord :programmatic advertising; personalization; ethics; digital marketing; artificial intelligence; big data; privacy; filter bubble; diversity of opinion; automation; real-time bidding; machine learning.;

    Sammanfattning : With the help of Programmatic Advertising and the resulting personalized content, consumers can be targeted precisely and with the help of Artificial Intelligence. The associated use of customer data creates ethical conflicts. LÄS MER

  5. 4. The true effects of programmatic display marketing : A study on how advertisers could make use of programmatic in the different stages of the customer journey.

    Master-uppsats, KTH/Skolan för datavetenskap och kommunikation (CSC)

    Författare :Stina Hübinette; [2017]
    Nyckelord :Programmatic; Performance Marketing; Display Advertising;

    Sammanfattning : In digital marketing, display advertising has always been the largest revenue stream for publishers, and the biggest channel for advertisers to increase the traffic to their sites as well as getting better brand recognition. However, with the ever increasing spread of the smartphone and the continuously smarter machine learning of today, the industry has changed. LÄS MER

  7. 5. Smart Bus Shelters: Enhancing Public Information Systems in Bus Shelters by Integrating Smart IoT solutions

    Magister-uppsats, Malmö högskola/Fakulteten för teknik och samhälle (TS)

    Författare :Kelvin Wachira; Joel Karthik; [2016]
    Nyckelord :IOT; Smart;

    Sammanfattning : Various initiatives are carried out towards developing Smart cities that aim to make cities more sustainable. The Internet of Things (IoT) is a key aspect, where sensors are integrated in various „things‟, creating devices that are aware of, and respond to their environment. LÄS MER