Sökning: "Gabriel Bergqvist"

Hittade 1 uppsats innehållade orden Gabriel Bergqvist.

  1. 1. E-book market adoption in Sweden

    Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Författare :Gabriel Bergqvist; Diego Fernando Botero Aristizábal; [2018]
    Nyckelord :e-book;

    Sammanfattning : The purpose of this thesis is to contribute to the knowledge about why customers select e-books, paper books or audiobooks, and what differences exist for different customer groups. Considering that publishing is a really old business, well established hundreds of years before the internet, it is not surprising that disruptive new concepts as e-books, audiobooks and the internet require the companies to change their way of doing and looking upon business. LÄS MER