Sökning: "IMC tools"

Hittade 5 uppsatser innehållade orden IMC tools.

  1. 1. The NA-KD Truth About Influencer Marketing : Exploring influencer marketing through integrated marketing communication and the influencer’s role in strengthening a brand

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Malin Dalstam; Hedvig Nordlöf; Daniella Holmgren; [2018]
    Nyckelord :Influencer Marketing; Integrated Marketing Communication; Brand Identity; eWOM;

    Sammanfattning : Problem: The nature of marketing communications is changing as a result of the rise and development of social media. In response to this advancement, the way in which companies communicate with their target audience has shifted. Consumers today attain greater control in terms of receiving and influencing a message. LÄS MER

  3. 2. Integration of Digital Communication in B2B Companies : A qualitative case study of Company X

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Emelie Sandberg; Anna Öhling; [2017]
    Nyckelord :Communication; two-way communication; integrated marketing communication; IMC; digital marketing; digital platforms; B2B.;

    Sammanfattning : In communication and marketing there have been a shift from a transaction focus with emphasis on persuasion to a relationship focus referred to as a two-way communication with increased interactivity. Traditional companies are challenged to understand how their business can take advantage and adapt to the digital changes and opportunities when it comes to communication and building relationships and gain the ability to anticipate and deliver what customers expect them to. LÄS MER

  4. 3. When integrated Marketing Communication Leads to Brand Avoidance : A qualitative study on why consumers actively avoid certain brands because of their marketing communication efforts

    Magister-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :Rodillas Rebecca; Bjärkvik Hanna; [2017]
    Nyckelord :Advertising; Anti-Consumption; Brand; Brand Avoidance Integrated Marketing Communication.;

    Sammanfattning : Background - Supply is nowadays higher than the demand, making it possible for consumers to pick, choose and purchase brands that responds to their individual identity. Due to the numerous offerings available, consumers have started to become resistant and they are now withstanding the influence of brands marketing activities. LÄS MER

  5. 4. Brand Awareness among Customers : A case study of ICA-Kvantum

    Kandidat-uppsats, Företagsekonomi

    Författare :Umer Shahzad; Muhammad Azeem; [2011]
    Nyckelord :Brang awareness; brand management; marketing; customer awareness; brand; advertising; promotions; business strategy; marketing strategy; marketing communications; customer relationship; integrated marketing communications; IMC;

    Sammanfattning : This research paper has been prepared by Bachelor students from Dalarna University in Borlänge. The project is centered on a case study of ICA – Kvantum and its brand awareness among customers. LÄS MER

  7. 5. Indirect Management Consulting : MBA thesis in marketing

    Magister-uppsats, Institutionen för ekonomi

    Författare :Fredrik Skålén; [2007]
    Nyckelord :Management consulting; change management; e-learning; operations management; consultancy; work organization;

    Sammanfattning : Indirect Management Consulting (IMC) is a new concept within organizational change management consulting. The basic principle is to make the client more active in the change effort compared to conventional management consulting where the consultant actively drives the change. LÄS MER