Sökning: "Kristina Hörnqvist"

Hittade 1 uppsats innehållade orden Kristina Hörnqvist.

  1. 1. Bland ambassadörer och varumärken : En kvalitativ studie av svenska universitets kommunikationspolicydokument

    Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Kristina Hörnqvist; [2015]
    Nyckelord :Discourse analysis; Norman Fairclough; public sector; universities; marketization; communications policy.; Diskursanalys; Norman Fairclough; offentlig sektor; universitet; marketization; kommunikationspolicy.;

    Sammanfattning : The aim of this thesis is to investigate in what way Swedish universities regulates its internal and external communication by the use of policy documents. The purpose has led to three research questions: what scope of communication is given to the documents user, if the document is challenging or redefining the current means of power, and how questions regarding trademark is taken into consideration. LÄS MER