Sökning: "Leila Baiche"
Hittade 1 uppsats innehållade orden Leila Baiche.
1. Impulsive Buying Behaviour and Restaurant Selection and Consumption
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : The study explores à la carte restaurant and its connection with impulsive buying, in terms of restaurant selection, menu selection and extraordinary experiences which reflects the purpose of the study and was explored with three research questions. Prior research of restaurant consumption and impulsive buying was not clear on how consumers select a restaurant and choose on the menu impulsively. LÄS MER
Resultatsidor:
1