Sökning: "Andrijana Milanovic"

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  1. 1. Impulsive Buying Behaviour and Restaurant Selection and Consumption

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Leila Baiche; Andrijana Milanovic; [2023-07-03]
    Nyckelord :Impulsive Buying Behaviour; á la Carte Restaurants; Restaurant Selection; Menu Selection; Extraordinary Experiences;

    Sammanfattning : The study explores à la carte restaurant and its connection with impulsive buying, in terms of restaurant selection, menu selection and extraordinary experiences which reflects the purpose of the study and was explored with three research questions. Prior research of restaurant consumption and impulsive buying was not clear on how consumers select a restaurant and choose on the menu impulsively. LÄS MER