Sökning: "Market-orientation"
Visar resultat 1 - 5 av 107 uppsatser innehållade ordet Market-orientation.
1. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. LÄS MER
2. Entrepreneurial orientation and firm performance in SMEs:The case of Jordan
Magister-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetSammanfattning : While there is an abundance of research that shows a direct and positive relationship betweenentrepreneurial orientation (EO) and organizational performance the relationship is far from simpleand clear. Research suggest that the relationship is complex and is contingent on internal andexternal variables that affect this relationship. LÄS MER
3. There is still a long way to go: An exploratory study on the factors contributing to the inclusion and exclusion of female character representation in video games
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Thesis Purpose: This thesis aims to explore the complex phenomenon of female character representation, both quantity and portrayal, in video games and which factors either inhibit or enhance the creation and how. Methodology: A qualitative study with an inductive approach, designed to answer the research question “How do different factors contribute to the inclusion or exclusion of female character representation in video games?”. LÄS MER
4. Komvuxrektorer och samverkan -förutsättningar, möjligheter och risker.
Master-uppsats, Stockholms universitet/Institutionen för pedagogik och didaktikSammanfattning : Tidigare forskning har visat att skolledare i sitt arbete kämpar med att hantera motstridiga krav från omgivningen i förhållande till de mål som formuleras i styrdokument och policy. När det gäller styrningen har målen för den kommunala vuxenutbildningen (komvux) utökats till att inkludera mer uttalade arbetsmarknadsrelaterade mål. LÄS MER
5. Operationalizing a Market in Transit: How Multiple Accounting Calculations Mediate Multiple Rationales of the Market
D-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansieringSammanfattning : This thesis aims to understand how accounting calculations are used to operationalize the market in an intra-organizational value chain. Building on a case study, TransportCo is followed in its efforts to go from a stable market towards meeting a new uncertain market. LÄS MER