Sökning: "Narrative communication"

Visar resultat 1 - 5 av 329 uppsatser innehållade orden Narrative communication.

  1. 1. "DE VILLE JU VÄCKA KÄNSLOR, JA, OCH DET FUNKADE”. En kvalitativ studie om visuell storytelling ur ett mottagarperspektiv

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Pol Almirall Sola; Tindra Örnroth; [2024-03-11]
    Nyckelord :Storytelling; visuell kommunikation; visuell storytelling; narrativ teori; scheman; dynamisk uppmärksamhetsteori; teorin för visuellt framträdande faktorer; reklamfilm;

    Sammanfattning : In a constantly and rapidly developing world where the environment, human rights and inclusivity has become more important topics on the agenda than ever before, companies have had to adapt their marketing strategies to fit society's new expectations and standards. This has led to a shift in focus – from directly selling a product to now selling a brand. LÄS MER

  2. 2. ÄR KÖNSSTEREOTYPISK KOMMUNIKATION I DEN SVENSKA RIKSDAGEN EN GREJ? En kvalitativ analys av svenska utrikesdebatter utifrån ett genusperspektiv

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Ebba Lindkvist; Tilda Martinsson; Evelina Pahkasalo; [2024-03-04]
    Nyckelord :Politisk kommunikation; genus; könsstereotyper; utrikespolitisk debatt; Sveriges riksdag; Ukraina;

    Sammanfattning : Executive summary A big part of political communication is strategically planned to influence our knowledge, opinions, and assumptions about reality. Political communication is by science often proven to be built on gender stereotypical expectations, which means that male and female politicians largely use different ways to communicate. LÄS MER

  3. 3. Skådepenningar i enväldets tjänst: Ekonomisk och politisk legitimitet i Gustav III:s kungliga medaljer 1772–1792

    Kandidat-uppsats, Lunds universitet/Historisk arkeologi

    Författare :Samuel Holmesson; [2024]
    Nyckelord :Medalj; legitimitet; Gustav III; gustaviansk; ekonomi; ikonografi; livsmedelspolitik; penningpolitik; reformpolitik; History and Archaeology;

    Sammanfattning : This bachelor’s thesis in Historical Archaeology concerns how the royal medals of the Swedish King Gustav III (1756-1792) functioned as a means of political propaganda, namely in what ways an official legitimizing narrative was created about the country’s economy and the role of the King herein, through the images and texts of the royal medals. Inspired by Clifford Geertz’ anthropological perspective on authority it views the royal medal as a means of communication and as a branch of a greater “master fiction” that monarchy created around itself. LÄS MER

  4. 4. Kris och Narrativ: En kvalitativ studie av buffers användning i Manchester Uniteds kriskommunikation

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Filip Sturesson; Robert Magnason; [2024]
    Nyckelord :crisis communication; narrative analysis; buffer; organized sport;

    Sammanfattning : In organized sports, Buffers play a bigger role within crisis communications than other industries. These buffers can relieve or intensify a crisis depending on the welfare of the organization's reputation. LÄS MER

  5. 5. The Sounds of Pain : An ethnography of musicians living with migraine in Uppsala

    Master-uppsats, Uppsala universitet/Institutionen för kulturantropologi och etnologi

    Författare :Rosanne Heijstek; [2024]
    Nyckelord :migraine; anthropology; pain; music; affect;

    Sammanfattning : Migraine is an extremely common and disabling disease that affects three times more women than men, and is characterized by recurring migraines comprised of disturbances in sensation perception, intense head pain, nausea, and increased sensitivity to light and sound that can last from several hours to multiple days. Currently, there are no cures for the disease, no official social services that can help a person to handle living with it, and limited studies on its mechanisms or impact on a person’s life. LÄS MER