Sökning: "Swedish Football Clubs"
Visar resultat 1 - 5 av 170 uppsatser innehållade orden Swedish Football Clubs.
1. Marknadsföring i fotbollsvärlden. En studie som fördjupar sig i samspelet mellan klubbar och fotbollsspelares varumärken
Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionenSammanfattning : In the world of football, the divide between Swedish clubs and the international competition has only increased in recent years. The financing of a club is a big part of its competitive force, with the transfer market being an important aspect in having a successful club and assembling a strong squad. LÄS MER
2. In video assistant referee we trust? A quantitative study of Swedish football supporters' perception of VAR and attitude towards implementing VAR
C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : In 2016, the International Football Association Board (IFAB) approved the use of Video Assistant Referee (VAR) in football. In recent years, an ongoing debate has unfolded in Sweden regarding the potential implementation of VAR in Allsvenskan. LÄS MER
3. Jämställdhet i svensk idrott: Möjligheter och hinder på organisationsnivå inomsvenska elitfotbollsföreningar
Kandidat-uppsats, Örebro universitet/Institutionen för hälsovetenskaperSammanfattning : Arbetet mot en ökad jämställdhet är en kontinuerlig strävan i såväl samhället som inomidrotten. Riksidrottsförbundets arbetar utifrån orden att arbetet för en jämställd idrott skaaldrig utelämnas, utan finnas med i alla processer, nivåer och beslut (Larsson & Linghede,2020). LÄS MER
4. Social Media Platforms - The Most Valuable Player? - The role of social media platforms in fostering football fans’ team loyalty
Master-uppsats, Göteborgs universitet/Graduate SchoolSammanfattning : With football as an increasing business, alongside the rise and importance of user-generated content on social media, this mixed methodological paper analyzes which roles Twitter, podcasts and e-zines usage have for Swedish football fans’ loyalty towards their favorite teams, by utilizing surveys and semi-structured interviews. This paper provides support for positive relationships between social media usage and behavioral fan loyalty, since social media platforms keep fans updated and generate information, especially when there is a geographical distance between the fans and the team. LÄS MER
5. En jämförande studie av Malmö FF och Hammarby IF:s supporterkultur : En kvalitativ studie om supporterkultur
Kandidat-uppsats, Malmö universitet/Institutionen Idrottsvetenskap (IDV)Sammanfattning : This study has focused on exploring the supporter culture at Malmö FF and Hammarby IF, clubs that are often seen as two polar opposites in Swedish football. The study has focused on examining the various supporter groups within the associations. LÄS MER