Sökning: "Virtual Born Globals"

Hittade 2 uppsatser innehållade orden Virtual Born Globals.

  1. 1. The Role of Foreign Market Knowledge in Internationalization of B2B Born Global SMEs : A Case Study of Deep Tech Companies

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Viktoria Gnatenko; Chenyu Huang; Simon Olsson; [2019]
    Nyckelord :Internationalization process; Foreign market knowledge; Foreign market entry; Globalization; Born Globals; Small and medium sized enterprises SMEs ; Entry modes.;

    Sammanfattning : The subject of internationalization of Born Global small and medium-sized enterprises (SMEs) that start cross-border business operations shortly after the company’s foundation has received growing scholarly attention in the last decades. Although the research of the influence of the market knowledge - information a firm has about a specific foreign market, on internationalization decisions was developing rapidly to account for the challenges of the established internationalization theories, multi-factor comprehensive analysis of the influence of all the interlinked factors of the market knowledge remains overlooked by research. LÄS MER

  3. 2. A Virtual Road to the Global Market - A new paradigm for Born Globals' organizational structures?

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Tobias Paulsson; Stephanie Hornevall; [2017]
    Nyckelord :Born Globals; Virtual Teams; Virtual Born Globals; Internationalization; Dynamic Capabilities;

    Sammanfattning : This thesis builds on the argumentation by business advisors and academic scholars, that quick and extensive internationalization is a key competitive advantage in today's fast-paced economy. By reviewing literature, it can be established that very little is discussed regarding the strategic options to increase international scope for Born Globals. LÄS MER