Sökning: "consumer s purchase intent"

Visar resultat 1 - 5 av 11 uppsatser innehållade orden consumer s purchase intent.

  1. 1. Influencer marketing: An exploratory study to identify consumer behaviour online

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Emilia Möller; Ina Farag; [2022]
    Nyckelord :Social Media; Influencer Marketing; Impulse Buying Behaviour; Consumer Behaviour; Business and Economics;

    Sammanfattning : Thesis purpose: The purpose of this study is to understand what impact social media influencers have on consumers' online behaviour. We further aim to understand the interrelationship between social media influencers and online impulse buying behaviour. LÄS MER

  3. 2. Consumer’s Perception of Firm’s Responses to Apparent Environmental and Social Issues within the Fashion Industry : A quantitative study investigating the impact of CSR activities in the fashion industry on consumer perception and purchase intention.

    Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Josefa Hofmann; Rena Ajalova; [2022]
    Nyckelord :Corporate Social Responsibility; Purchase Intent; Consumer Perception; Fashion Industry; Consumer Behavior; Firms´ Actions;

    Sammanfattning : Research Question: How does the consumer perception of firm behavior towards environmental and social issues affect consumer purchase intention?   Purpose: The purpose of this study is to describe the perception consumers have developed about issues companies in the fashion industry are facing, the CSR activities they are implementing, and the effect these have on the consumer's purchase intent.  Method: The method applied in this empirical study is the quantitative research method with the utilization of an online questionnaire. LÄS MER

  4. 3. Changes in online shopping activities of Generation Z students - A qualitative study on online purchase intent and impulsivity during Covid-19

    Kandidat-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Författare :Dalia Uthman; Avesta Aspitman; Beata Karacsonyi; [2021]
    Nyckelord :Online purchase intent; Covid-19; Generation Z; Students; Impulsive shopping;

    Sammanfattning : Date: 02.06. LÄS MER

  5. 4. Effekten av negativ elektronisk ”word of mouth” på konsumenters attityder och köpintentioner

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Adam Lababidi; Baboucarr Mboob; [2020]
    Nyckelord :Negative eWOM; Purchasing-Decision-Process; customer reviews; attitudes; purchasing intent; Negativ eWOM; köpbeslutprocess; online recensioner; attityder; köpintentioner;

    Sammanfattning : This study examines the effect of electronic Word-of-Mouth (eWOM) on consumers’ purchasing decision process, more specifically: How does consumer attitudes and purchasing intent toward companies and their products affected by negative eWOM on social media. The study is based on three-component model of attitudes which identifies attitude as the awareness, assessment and readiness to act. LÄS MER

  7. 5. Changing attitudes towards fast-fashion : A qualitative study of Swedish Generation Z and their increased ecological conscience

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Mimmy Ly; Sophie Vigren; [2020]
    Nyckelord :Fast-fashion; sustainability; ethics; environmentally responsible fashion; socially responsible fashion; ecological conscience; Generation Z; attitudes; consumer behavior;

    Sammanfattning : The fast-fashion industry’s effect on the environment becomes more of a critical subject as the industry grows and dominates the apparel industry. Fast-fashion is based on frequently pushing new trends to consumers in order to increase sold volumes. LÄS MER