Sökning: "consumer sentiment"

Visar resultat 11 - 15 av 27 uppsatser innehållade orden consumer sentiment.

1. 11. Social media sentiment analysis for firm's revenue prediction

   Master-uppsats, Uppsala universitet/Informationssystem

   Författare :Ioanna Dimadi; [2018]
   Nyckelord :Social media; Facebook; Twitter; Sentiment analysis; VADER; Linear regression;

   Sammanfattning : The advent of the Internet and its social media platforms have affected people’s daily life. More and more people use it as a tool in order to communicate, exchange opin-ions and share information with others. However, those platforms have not only been used for socializing but also for expressing people’s product preferences. LÄS MER

3. 12. The Cheerleader of The United States

   Magister-uppsats, Lunds universitet/Nationalekonomiska institutionen

   Författare :Tom Ghorbani; Oliver Stridsberg Usterud; [2018]
   Nyckelord :Donald Trump; Consumer Confidence; Twitter; Sentiment; Text Analysis; Business and Economics;

   Sammanfattning : How does Donald Trump’s passionate Twitter usage impact consumer confidence? This paper develops a new time series measure of Donald Trump’s Twitter based on a sentiment analysis using data from June 2016 to March 2018. Furthermore, we capture the economic sentiment based on computational text analysis using economic news articles from January 2000 to March 2018, assuming that Trump acts as an extension to traditional newspapers. LÄS MER

4. 13. Volatility and Sentiment, The Explanatory Power of Social Media Sentiment on Volatility for the U.S. Equity Market

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

   Författare :Xin Li; Cedric Hanes vongheer; [2018]
   Nyckelord :Sentiment Analysis; Volatility; VIX; U.S Equity Market; Twitter;

   Sammanfattning : In this paper, we analyse to what extent sentiment explains and predicts volatility. We perform simple linear regressions with sentiment as the independent variable for a sample of different dependent variables. These dependent variables are the VIX, the VVIX, ve business-to-business companies, ve business-to-consumer companies and the S&P 500. LÄS MER

5. 14. Measuring the effect of Viral Negative Sentiment on Market Value : Case Study on United Airlines Crisis 2017

   Magister-uppsats, KTH/Industriell Marknadsföring och Entreprenörskap

   Författare :Gina Wahba; [2017]
   Nyckelord :Sentiment; Negative WOM; Word of mouth; E-WOM; Crisis; United Airlines; Social media;

   Sammanfattning : Negative word of mouth is something most businesses try to avoid, It could affect the reputation and vision of a company in a consumer’s mind. The success of a company lies in the connection of a product or service with a satisfying good image that has been formed on the back of consumer’s mind. LÄS MER

7. 15. Investor Sentiment: An empirical study on Swedish Industries

   Magister-uppsats, Lunds universitet/Nationalekonomiska institutionen

   Författare :Hugo Väljamets; Malak Sekkat; [2016]
   Nyckelord :Investor sentiment; consumer confidence; industry returns; irrationality; Sweden; Business and Economics;

   Sammanfattning : We decompose the monthly Swedish consumer confidence index into a rational part based on fundamentals and an irrational part based on exogenous, irrational beliefs. Subsequently, we investigate the impact of investor irrationality and its short-term predictability on industry returns in Sweden. LÄS MER