Sökning: "corporate engagement"

Visar resultat 6 - 10 av 274 uppsatser innehållade orden corporate engagement.

1. 6. Internt varumärkesarbete : En kvalitativ studie av ledningens varumärkesarbete i ett franchisebolag

   Kandidat-uppsats, Högskolan i Skövde/Institutionen för handel och företagande; Högskolan i Skövde/Institutionen för datavetenskap

   Författare :Sophie Eliasson; Nellie Hermansson; [2023]
   Nyckelord :Corporate brand; internal brand; internal branding; franchise; Företagsvarumärke; internt varumärke; internt varumärkesarbete; franchise;

   Sammanfattning : Bakgrund: För att bygga ett starkt varumärke krävs det att det interna varumärket genomsyrar hela organisationen. För att lyckas med detta måste företagen arbeta med sitt interna varumärke vilket innebär att de skall behandla sina medarbetare som sina interna kunder. LÄS MER

3. 7. Strategic Alignment of Multinational Corporations with the Doughnut Economy - Advancing Sustainability and Navigating Stakeholder Challenges : A Case Study of Husqvarna Group

   Kandidat-uppsats,

   Författare :Frida Stolpe; Vega Hörberg; Maria Helena Sepp; [2023]
   Nyckelord :Doughnut Economy; Multinational Corporations; Stakeholder Theory; Corporate Sustainability; Planetary Boundaries; Sustainable Development Goals;

   Sammanfattning : The Doughnut Economy integrates social and environmental sustainability into one holistic model. As sustainability becomes more relevant for multinational corporations, it is crucial to explore the possibilities of the Doughnut Economy as a tool for enhancing and visualising corporate sustainability efforts. LÄS MER

4. 8. ESG Ratings and Stock Market Performance: Evidence of a Shift in Investor Preferences during a Period of Economic Distress in Scandinavia

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi; Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

   Författare :Johanna Hallstedt; Tim Nyllinge; [2023]
   Nyckelord :Socially Responsible Investing; ESG; Sustainable Investments; Corporate Resilience; Financial Risk;

   Sammanfattning : During the Covid-19 crisis, firms with high environmental, social, and governance (ESG) ratings traded within the Scandinavian markets had more significant pandemic-induced drops in stock returns than firms with low profiles in ESG. The difference was close to ten percentage points more severe for high-ESG compared to low-ESG firms. LÄS MER

5. 9. The Race to Success: Navigating the Roadblocks to Formula E's Popularity

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Rebecca Aharon; Fu Jill Dakota van der Horst; Guillaume Berge; [2023]
   Nyckelord :Keywords: Brand loyalty; Corporate Brand Identity; Sustainable Messaging; Media Influence; Business and Economics;

   Sammanfattning : Purpose: Formula E, the electric counterpart to Formula 1, has not achieved the same level of popularity among consumers. The purpose of this paper is to understand why Formula E has not been as successful as Formula 1 and the barriers to consumer adoption of Formula E. LÄS MER

7. 10. ESG Scores as Social Ethicality Motivators

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Annika Ebert; Isabella Larsson; [2023]
   Nyckelord :ESG Responsiveness; Russia-Ukraine War; Divestment Strategy; Brand Management; MNCs; Business and Economics;

   Sammanfattning : Relating to the ongoing discussion surrounding criticism and support for ESG scores, the purpose of this paper anchors itself in providing comprehensive, empirical evidence regarding the responsiveness of ESG scores to firm actions. The different strategic choices of multinational firms, resulting from political and stakeholder pressure, were to either fully withdraw, suspend or continue operations in Russia in light of the Russia-Ukraine war. LÄS MER