Sökning: "corporate sociotechnical imaginary"

Hittade 3 uppsatser innehållade orden corporate sociotechnical imaginary.

  1. 1. FACEBOOK IS NOW META. Meta's corporate sociotechnical imaginary and the discursive construction of the Metaverse as the social platform of the future

    Master-uppsats, Institutionen för tillämpad informationsteknologi

    Författare :Marc Castell; [2023-11-22]
    Nyckelord :corporate sociotechnical imaginary; corporate communication; future narratives; Metaverse; platform capitalism; strategic narratives; Sociology of Knowledge Approach to Discourse;

    Sammanfattning : The interpretive discourse-analytic framework of the Sociology of Knowledge Approach to Discourse is used to analyze how Meta's senior executives discursively frame the use of augmented reality and virtual reality in order to position the Metaverse as the next social platform during Connect 2021. The findings suggest five interpretive schemas that characterize the Metaverse as a social platform of the future: (a) the Metaverse as the next version of the Internet; (b) the Metaverse as a facilitator of presence and a connector of people; (c) the Metaverse as a marketplace in the Metaverse economy; (d) the Metaverse as a ubiquitous place in our daily lives; and (e) the Metaverse as a space designed in a responsible manner. LÄS MER

  3. 2. IDENTITY & TECHNO-UTOPIANISM. A Critical Discourse Analysis of Marketing Material and their Sociotechnical Imaginaries.

    Master-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Albin Åberg; [2022-02-10]
    Nyckelord :Discourse Analysis; Sociotechnical Imaginaries; Marketing Technology; MarTech; Critical Studies; Identity; Techno- Utopianism;

    Sammanfattning : This research paper sets out to investigate the messaging present in a corpus of texts gathered from Acxiom’s, an American data-analysis and ‘Identity Solutions’-company, website. The paper applies a framework of Critical Discourse Analysis informed by Theo van Leeuwen’s theory of ‘legitimations’ and analyses the findings through the theoretical framework of ‘Sociotechnical Imaginaries’. LÄS MER

  4. 3. IDENTITY & TECHNO-UTOPIANISM.A Critical Discourse Analysis of Marketing Material and their Sociotechnical Imaginaries

    Magister-uppsats, Göteborgs universitet/JMG - Inst f journalistik och masskomm

    Författare :Åberg Albin; [2021-10-12]
    Nyckelord :;

    Sammanfattning : This research paper sets out to investigate the messaging present in a corpus of texts gathered from Acxiom’s, an American data-analysis and ‘Identity Solutions’-company, website. The paper applies a framework of Critical Discourse Analysis informed by Theo van Leeuwen’s theory of ‘legitimations’ and analyses the findings through the theoretical framework of ‘Sociotechnical Imaginaries’. LÄS MER