Sökning: "corporate strategies"

Visar resultat 1 - 5 av 722 uppsatser innehållade orden corporate strategies.

  1. 1. MENINGSSKAPANDE KRING HÅLLBARHET GENOM INTERN KOMMUNIKATION. En kvalitativ studie om den interna hållbarhetskommunikationen på företaget Boehringer Ingelheim

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Lovisa Henriksson; [2024-03-04]
    Nyckelord :Intern kommunikation; Meningsskapande; Intern hållbarhetskommunikation; Hållbarhetsstrategier;

    Sammanfattning : This paper aims to give an understanding of how internal communication and sustainability can contribute to sensemaking through different theories about communication, for employees at a global pharmaceutical company. This through top-down management, internal sustainability strategies, together with the usage of different types of channels, messages, and cultures. LÄS MER

  3. 2. Mellan fri vilja och datadriven exploatering: En studie om drivkrafter, medvetenhet, makt och ansvar inom onlinecasinomarknaden

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Daniel Bengtsson; Lisa Hägglund; [2024-02-12]
    Nyckelord :marknadsföringsstrategier; onlinecasino; konsumentbeteenden;

    Sammanfattning : This essay examines the limits of marketing strategies in the online casino industry, focusing on how data-driven and advanced marketing practices influence consumer behavior and contribute to problematic gambling consumption. By observing the online casino industry, the study identifies how companies use sophisticated data analysis methods and psychological techniques to attract and retain customers, raising significant ethical and social issues. LÄS MER

  4. 3. Tjejsnuset är det nya! : En kvalitativ studie om hur bilden av vitt snus konstrueras i samspel mellan media och unga vuxna, samt hur vitt snus kodas som manligt respektive kvinnligt.

    Kandidat-uppsats, Uppsala universitet/Institutionen för informatik och media

    Författare :Elsa Widenström Findell; Silja Jóhannsdóttir; [2024]
    Nyckelord :Vitt snus; genus; reklam; konstruktion;

    Sammanfattning : The study aims to examine the construction of the image of white snus, specifically focusing on the growing trend of female snus use. The analysis will shed light on overall perceptions and attitudes towards white snus, along with its social construction among young adults. LÄS MER

  5. 4. "Wake up and smell the CSRD" Framing strategies employed by the Big 4 on discourse about CSRD

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Författare :Morten Younie; Oskar Benson; [2024]
    Nyckelord :Sustainability; Sustainable Accounting; CSRD; Big 4 Accounting Firms; Non Financial Reporting;

    Sammanfattning : With the Corporate Sustainability Reporting Directive (CSRD) coming into effect in the EU, a significant number of companies will be subjected to unprecedented non-financial reporting requirements. The Big 4 accounting firms (Deloitte, PwC, EY, KPMG) are important providers of sustainability assurance and, more generally, act as the allies of firms in both the political and corporate fields. LÄS MER

  7. 5. Management Strategies at Scania : Leadership and Motivation in a Global Context

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Michaela Jallo; [2024]
    Nyckelord :Management strategies; international management; cross-cultural teams; Scania;

    Sammanfattning : This thesis explores insights into how management strategies in internationalbusiness, with focus on Scania, is influenced by psychological and institutionalfactors based on Self-Determination Theory and Institutional Theory.Consecutively, it further explores the impact on employee behaviour inmultinational corporations and how to enhance their well-being and performancefor company benefit. LÄS MER