Sökning: "ikea corporate storytelling"

Visar resultat 1 - 5 av 6 uppsatser innehållade orden ikea corporate storytelling.

  1. 1. Ingen vill missa en bra berättelse : En analys av tre organisationers strategiska identitetsskapande berättande

    Magister-uppsats, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Författare :Christa Amnell; [2023]
    Nyckelord :strategiskt berättande; corporate storytelling; storytelling; identitetsskapande; organisationer; strategisk kommunikation;

    Sammanfattning : The purpose of this paper is to create a deeper understanding of how organizations can create and recreate their identity through strategic storytelling on their website. The study focuses on the work of three Swedish organizations (IKEA Sweden, Klippan municipality and Luleå University of Technology) with strategic storytelling in their identity-creating communication. LÄS MER

  3. 2. IKEA’s Social Innovation Strategy at H22 : Understanding the Narrative of Social Innovation in Cities Through Living Laboratories and Communicating CSR

    Master-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Magdalena Dimitrova; [2022]
    Nyckelord :sustainable development; corporate social responsibility; development communication; public-private partnership; storytelling;

    Sammanfattning : To increase the understanding of the role of CSR in global development practice, this study examined ‘The Oracle’ podcast series, one of IKEA’s projects at H22, Helsingborg’s open innovation platform and city expo. The current transformations in our communities are met with traditional CSR approaches which are being exchanged for innovative models that encourage participation, consultation and engagement. LÄS MER

  4. 3. ‘The quest for social value’ - The narrative of IKEAs partnership with social entrepreneurs

    Kandidat-uppsats, Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Författare :Klara Wellén; [2020]
    Nyckelord :Corporate Social Responsibility; IKEA; Corporate narratives; Social entrepreneurship;

    Sammanfattning : Narratives in corporate storytelling is a powerful and persuasive tool for validation of Corporate Social Responsibility. To further their social mission, IKEA partner with social entrepreneurs, a collaboration which produce products or services for IKEA while creating incomes for the social entrepreneurs, claimed by IKEA as a win-win. LÄS MER

  5. 4. Internal Brand Pilgrimage - A conceptualization of how brands with a heritage use corporate museums internally

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Johan Lehmann; Axel Åkerlund; [2017]
    Nyckelord :internal brand pilgrimage; corporate museums; internal branding; corporate heritage brands; corporate storytelling; Business and Economics;

    Sammanfattning : Purpose: The purpose is to explore the phenomenon of utilizing corporate museums in internal branding, in order to understand what they are, how they are used and why in the context of strategic brand management in general and brands with a heritage in particular. Methodology: A qualitative multiple case study with a constructionist and inductive approach has been executed. LÄS MER

  7. 5. The Untold Story -Storytelling in External Employer Branding

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Christofer Nilsson; Josefin Nordgren; [2012-07-12]
    Nyckelord :Employer Branding; Storytelling; Employer Brand; Image; Employer Value Proposition; Symbolic Attributes;

    Sammanfattning : In a cluttered landscape of brands storytelling could be a mean to get the message across. 80 percent of employers find it difficult to attract the right and talented people. Therefore, the aim of this study is to study how and why storytelling is used in organizations’ work with communicating their employer brand externally. LÄS MER