Sökning: "nation brands index"

Hittade 3 uppsatser innehållade orden nation brands index.

  1. 1. Med kulturen som redskap : En fallstudie om kulturell representation och dess möjligheter att stärka Sverigebilden utomlands

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för samhällsvetenskaper, SV

    Författare :Rebecca Sjöwall; [2011]
    Nyckelord :Public diplomacy Nation Branding Swedish Institute Cultural diplomacy;

    Sammanfattning : Abstract In the heart of Paris, you will find Sweden‟s only cultural center abroad. Since the early 70‟s a wealth of cultural activities has been offered, and every year the center receives more than 100,000 visitors. LÄS MER

  3. 2. Branding Spain : analyzing the organizations behind the image of Spain in Sweden

    Magister-uppsats, Institutionen för humaniora och samhällsvetenskap

    Författare :Oscar Alvarez Martinez; [2010]
    Nyckelord :Nation branding; nation brand; Spain; Sweden; nation brands index; competitive identity; country of origin; made in; public diplomacy; international trade.;

    Sammanfattning : Globalization abates barriers and makes the world similar, but also leads countries to perform like companies seeking and competing for global capitals. In this competition the „nation brand‟ becomes a critical tool to stand out and attract any sort of foreign investments. LÄS MER

  4. 3. Home Sweet Home

    Kandidat-uppsats, Sektionen för ekonomi och teknik (SET)

    Författare :Max Lejbro; Kristoffer Andersson; [2009]
    Nyckelord :nation branding; country of origin; coo; brazil; nation brand; competitive identity;

    Sammanfattning : Research Question: What is it that determines if large companies in the same country and industry use their Country of Origin or not when they want to attract new customers abroad? Purpose: Our purpose with this Minor Field Study is to find out if companies within the Brazilian textile industry are using their COO and identify which factors that determine why they use it or not. By analyzing these factors, if and why they are important or not, we can develop a model with the purpose to give companies an idea of how close they are from to being able to use their COO. LÄS MER