Sökning: "packaging communication"

Visar resultat 26 - 30 av 145 uppsatser innehållade orden packaging communication.

  1. 26. Analysing the Consumption Motives of Plant-Based Food Alternatives: The underlying Benefit of Virtue Signalling

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Anika Albrecht; Svenja Lena Mauch; [2021]
    Nyckelord :vegan consumption; consumer behaviour; consumption motives; theory of planned behaviour; virtue signalling; vegan food alternatives; purchase intention; Business and Economics;

    Sammanfattning : Thesis Purpose: The purpose of this study is to examine the underlying motivations of consumers’ intentions to purchase vegan food alternatives. In doing so, the thesis specifically focuses on studying virtue signalling as an additional benefit to environmental protection, animal welfare, and personal health that motivates consumers to choose plant-based food alternatives. LÄS MER

  3. 27. What is beautiful content? A qualitative study on firm-generated beauty content on Instagram

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Mirza Bander; Yasmine Hartvig; [2021]
    Nyckelord :firm-generated content; Instagram beauty content; visual communication; Swedish beauty consumers; consumer interest; semiotics; SOR-model; Instagram beauty retailers; Business and Economics;

    Sammanfattning : Thesis Purpose: The purpose of this study is to extend the research on Instagram content. We will look at how different types of firm-generated content created by Swedish beauty retailers on Instagram is evaluated by young female Swedsih consumers in the hopes of finding which content that is perceived to be visually appealing and met with an interest. LÄS MER

  4. 28. Diagnostic tool for issue categorization and capability determination in flexographic printing

    Master-uppsats, Lunds universitet/Ergonomi och aerosolteknologi

    Författare :Andreas Vidovic; [2021]
    Nyckelord :Color-to-Color Register; Design Process; Data Processing; Data Visualization; Prototyping; Usability; Technology and Engineering;

    Sammanfattning : Today communication, promotion and transaction of products are key functions of product packaging. The quality of the package print is therefore of great importance and needs to be consistent for large production quantities. One of the most common technologies for printing on paper or cardboard is flexographic printing. LÄS MER

  5. 29. Är varumärken de nya politikerna? : En kvalitativ studie om olika generationers upplevelse av brand activism i förpackningsdesign

    M1-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Lisa Fransson Gustavsson; Emma Lindmark; [2021]
    Nyckelord :;

    Sammanfattning : This study investigates how different generations interpret the marketing strategy of brand activism through packaging design. This marketing strategy is a relatively new one, and refers to corporations that engage and take stances in current political causes. LÄS MER

  7. 30. Developing a Parameterized Embodied Emissions Calculator for telecommunication networks equipment (PEEC)

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Maël Madon; [2021]
    Nyckelord :;

    Sammanfattning : Temperature on the surface of the earth has already increased by 1°C above pre-industriallevels. To have a chance to keep global warming under 1,5°C, greenhouse gas emissions fromhuman activities should be halved by 2030, reaching net zero in 2050. Every business sectoris concerned. LÄS MER