Sökning: "purchase quality"

Visar resultat 1 - 5 av 375 uppsatser innehållade orden purchase quality.

  1. 1. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Fahad Ayub; Buddika Mantilake; [2024]
    Nyckelord :Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

    Sammanfattning : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. LÄS MER

  3. 2. Inside the Future of Shopping Malls - Logistics Approaches for Enhancing the Collection Efficiency of Online Retail Orders from Shopping Malls by Delivery Agents

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Julia Krajka; Kaisa Nordlund; [2023-07-03]
    Nyckelord :Urban Logistics; Retail; Shopping Malls; Gig Economy; Last Mile Delivery; E-commerce; Automation; Micro-hubs; Parcel Lockers; Consumption Behavior; Stakeholder Management;

    Sammanfattning : Background: The rise of e-commerce has revolutionized the retail industry, with consumers now able to purchase goods online and receive their orders promptly at their doorstep. The COVID-19 pandemic has accelerated this trend, leading to traditional retailers reimagining their strategies and embracing omnichannel approaches to meet the growing demand for fast deliveries. LÄS MER

  4. 3. Role of CSR and Brand Image : A qualitative study on IKEA

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Arefa Islam; [2023]
    Nyckelord :Corporate social responsibility CSR ; Brand; Brand Image; Purchase intention.;

    Sammanfattning : Purpose                                                           The primary objective of this study is to make     theoretical advancements and practical insights for companies aiming to strengthen  enhance their brand image through the implementation of CSR initiatives.. LÄS MER

  5. 4. ONLINE KUNDRECENSIONERS PÅVERKAN PÅ KONSUMENTERS KÖPINTENTION INOM HOTELLBRANSCHEN : En kvantitativ studie

    Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Alexandra Eklund; Emma Lundström; Emma Sahlberg; [2023]
    Nyckelord :Online kundrecensioner; köpintention; hotellbranschen; konsumentbeteende;

    Sammanfattning : Syftet med studien var att undersöka i vilken utsträckning konsumenter inom hotellbranschen påverkas av konsumentrecensioner online, och vilka faktorer som haft inverkan på i vilken utsträckning konsumenter var mottagliga för kundrecensioner. Faktorer som kvantiteten och kvalitet på recensioner, recensionens plattform, om recensionen var positiv eller negativ, varumärkeskännedom och tidens relevans. LÄS MER

  7. 5. Vad påverkar val och preferenser vid livsmedelsinköp bland personer med syrisk bakgrund i Sverige?

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Mohamad Awad Alkasm; Omar Alkasm; [2023]
    Nyckelord :konsumentbeteende; livsmedelspreferenser; syriska konsumenter; matvanor; livsmedelsinköp;

    Sammanfattning : Considering increasing globalization and migration, Sweden has become home to a significant Syrian population. Despite this group's growing presence, their needs and preferences have not received adequate attention from supermarket chains. LÄS MER