Sökning: "purchasing characteristics"

Visar resultat 1 - 5 av 101 uppsatser innehållade orden purchasing characteristics.

1. 1. Inflationary Pressure: Exploring the Impact of Inflation on Gen Z’s Sustainable Consumption

   Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Erik Jahrl; Betiel Mebrahtom; [2024]
   Nyckelord :Sustainable consumption; Gen Z; Inflation;

   Sammanfattning : Background: Consumers of Gen Z are facing a reality of high inflation. With their unique characteristics and strong attitudes towards sustainability and environmental concern, this thesis is examining how their sustainable consumption is affected by inflation. LÄS MER

3. 2. Segmenting Countries in the Food Packaging Market: A Cluster Analysis Approach

   Magister-uppsats, Lunds universitet/Statistiska institutionen; Lunds universitet/Nationalekonomiska institutionen

   Författare :Ninda Atikah Mawaddah; Aksaraphak Nijsathorn; [2023]
   Nyckelord :Unsupervised Machine Learning; Clustering; K-Means Clustering; Hierarchical Clustering; Principal Component Analysis; Business and Economics;

   Sammanfattning : The food packaging market has been witnessing substantial growth due to changing consumer lifestyles, urbanization, increased purchasing power, and growing environmental sustainability awareness. This growth presents significant opportunities for companies operating in this market. LÄS MER

4. 3. To whom do we listen, and why? : An exploratory study into how young adult consumers experience TikTok electronic word-of-mouth product recommendations

   Magister-uppsats,

   Författare :Clara Dahlgren; Leon Enshagen; [2023]
   Nyckelord :TikTok; eWOM; Consumer Purchase Behaviour; Algorithmic Virality; Social Media;

   Sammanfattning : Background: Over time, social media platforms have become a part of people’s daily lives. Social media allows consumers to share thoughts, ideas, and experiences with other consumers, and eWOM evolved. LÄS MER

5. 4. Exploring the determinants of purchasing behavior in the context of safety apparel : A study of safety marketing

   Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Författare :Alexandre-Nikos Pociello i Palau; [2023]
   Nyckelord :Safety apparel; Personal Mobility Vehicles; urban mobility; micro-mobility; helmet; marketing; consumer buying behavior; Theory of Planned Behavior;

   Sammanfattning : The rapid growth and development of cities have brought new mobility challenges, which the emergence of micro-mobility solutions, such as Personal Mobility Vehicles, has addressed. However, the increase in the use of these vehicles has also led to a rise in the number of accidents and injuries due to the inadequate use of protective equipment. LÄS MER

7. 5. Consumers’ Perception Towards Pre-loved Activewear and Factors Influencing It

   Magister-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Amanda Sofia Kerstin Grundberg; Bahija Nassab; [2023]
   Nyckelord :Second-hand; perception; activewear; purchasing behavior; purchasing decisions; millennials; Sweden;

   Sammanfattning : The purpose of this study was to investigate the consumer perception of young consumers living in Sweden, towards second-hand activewear and to identify characteristics that may have an influencing effect on the perception. The study was based on the following two research questions: (1) How do Swedish consumers perceive buying activewear second-hand? (2) How second-hand barriers/characteristics play a role in consumers’ purchasing decisions and do it affect their perception towards pre-used activewear? The study was based on qualitative research and the empirical material was collected through eight semi-structured interviews conducted via face-to-face interviews and via online Zoom meetings. LÄS MER