Sökning: "secondary luxury market"

Visar resultat 1 - 5 av 6 uppsatser innehållade orden secondary luxury market.

  1. 1. The Korean skincare conquest : A qualitative study about Korean skincare product's popularity in France

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Ariane Menache; Valentin Bailleux; [2021]
    Nyckelord :;

    Sammanfattning : France is an important actor in the cosmetic industry with famous brands like Dior, L'Oreal, or Yves Rocher. Hence, the French cosmetic industry attracts consumers thanks to its historical experience, the acknowledged quality of its products, or the luxury image these brands suggest. LÄS MER

  3. 2. The Vintage Revolution: En kvalitativ dokumentanalys om konstruktionen av Chanelväskans status och värde på lyx-andrahandsmarknaden

    Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskap

    Författare :Jessica Feif; Lisa Green; [2020]
    Nyckelord :Vintage; status; value; identity; vintage bags; secondary luxury market; social-; economic- and cultural capital; Social Sciences; Cultural Sciences;

    Sammanfattning : One of the most desired products on the current secondary luxury market is the vintage Chanel designer handbag. Throughout the last decade vintage as a phenomenon has become a major topic applied to identity, value and status markets in relation to fashion science. LÄS MER

  4. 3. Konceptutveckling av exklusiva livsmedel : vilka aspekter är viktiga?

    Kandidat-uppsats, SLU/Dept. of Economics

    Författare :Erik Alexandersson; Fredrik Stridh; Carl Johan Tjärnström; [2014]
    Nyckelord :marknadsföring; koncept; exklusivitet; livsmedel; New product development; innovation; concept;

    Sammanfattning : Processen vid framtagandet av en ny produkt kallas New product development (NPD). Denna process innehåller 6 steg som ska hjälpa företaget vid utvecklingen av en ny produkt. Det andra steget i denna process är konceptutveckling. LÄS MER

  5. 4. Luxury brand’s expansion in China - Opportunities and possible strategies

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Xi-Er Dang; Jessica Wan; [2011-08-29]
    Nyckelord :Luxury industry; Luxury brands; China; Burberry;

    Sammanfattning : Since the economic reform of China in 1978, the country has been under a process of industrialization and modernization. The average household income has risen, where the proportion of middle-class households, earning more than RMB 3 500 per month, has increased. LÄS MER

  7. 5. An Exploratory Study on Young Thai Women Consumer Behavior toward Purchasing Luxury Fashion Brands

    Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

    Författare :KAMOLWAN TOVIKKAI; WIWATCHAI JIRAWATTANANUKOOL; [2010]
    Nyckelord :Thai female students; Luxury fashion products; Luxury fashion brands; Consumer behavior;

    Sammanfattning : Abstract Date: June 2, 2010 Program: MIMA – International Marketing Course name: Master Thesis (EFO 705) Title: An Exploratory Study on Thailand‟s Young Women: Consumer Behavior toward Purchasing Luxury Fashion Brands Authors: Kamolwan Tovikkai (851125)Wiwatchai Jirawattananukool (841111) Group number: 2462 Tutor: Konstantin Lampou Problem: If and how personal value, social recognition, and demographics impact Thai female students luxury fashion brand purchases and which marketing strategies should be used to influence their purchase intention? Purpose: -To identify what motivates Thai female students in purchasing luxury fashion brands -To identify the most effective strategies to use in penetrating the market and keeping the loyalty of customers Thailand. Method: Quantitative research method via survey was used for this research. LÄS MER