Sökning: "strategic schools of thought"
Visar resultat 1 - 5 av 8 uppsatser innehållade orden strategic schools of thought.
1. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. LÄS MER
2. A 'welfarist' political economy of skills? : A study of Sweden's vocational education and training system, as an arena för welfare policies, 1946-1991
Magister-uppsats, Umeå universitet/Ekonomisk historiaSammanfattning : This study takes its starting point in the problematic relationship between skills and welfare policies. It poses Sweden’s vocational education and training (VET) as a case which has seen the kind of tripartite efforts that might help us better understand the dynamics underlying a highly developed mixture of social citizenship and efficiency. LÄS MER
3. A Principal's Homework: A study of principals' reactions to the Swedish School Inspectorate's auditing process
Master-uppsats, Lunds universitet/Statsvetenskapliga institutionenSammanfattning : This thesis attempts to study and explain Swedish school principals’ reactions to and perceptions of the auditing process of the Swedish School Inspectorate. Guided by two strands of institutional theory, rational choice and sociological institutionalism, the author identifies certain factors that can potentially affect how principals react and think about the auditing process. LÄS MER
4. Strategy in Born Global enterprises in a peripheral region of Sweden
Master-uppsats, Umeå universitet/FöretagsekonomiSammanfattning : The purpose of this research study is to explore how decision-makers at Born Global enterprises form their strategies during the pre-internationalisation phase. In this study the researcher has combined theories from two academic fields, namely the strategic management field and the international entrepreneurship field. LÄS MER
5. Deregulation of the Swedish Audit Industry and Changes in the Competitive Environment : Conflict, Imitation, and Innovativeness
Master-uppsats, Handelshögskolan vid Umeå universitetSammanfattning : This thesis investigates the deregulation of the audit industry in Sweden, the changing competitive environment and innovativeness, a research gap that has not yet been bridged. This paper raises the question of how the innovativeness of firms within the audit industry have changed after deregulation. LÄS MER